In “So High,” for instance, he raps, “Heard you got a cheaper price for that reefer huh/ What you need, never find a seed uh huh.” The lyrics never get much deeper throughout the album, and even the emotional end of things remains shallow in songs like “No Gain,” which is about balancing his weed habit with spending time with his wife and kids. If Wiz’s 2012 album “O.N.I.F.C” was considered a redundant misstep by websites like Pitchfork, then “Blacc Hollywood” is its halfhearted copycat attempt, with uninspired lyrics about being a rich stoner and not much else. His auto-tuned vocals, which seem cut and pasted into the album to make it more interesting, instead sound flat and bored, and don’t add any notable variance to the repetitive verses. Yet after only 10 years making albums, Wiz Khalifa seems to have burned out. Other than having a polished production, auto-tuned vocals and a fair list of featured artists, Khalifa is the exact same boastful, blunt-rolling slacker, and the rap world seems to be moving on without him.Īfter nearly 20 years of recording and producing chart-topping records, hip-hop artists Kanye West and Jay-Z have managed to stay relevant through bizarre collaborations and an ever-changing musical direction. Wiz Khalifa has made a name for himself in the pop-rap community with his stoner persona and a limited but catchy lexicon that produced hit singles like “Black and Yellow” and “No Sleep.” With his new record, “Blacc Hollywood,” however, the routine is beginning to sound dated.
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